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Planning Your Stock Photos for Every Season

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Close-up of a young couple celebrating Deepavali

Close-up of a young couple celebrating Deepavali. Photo Credits: PhotosIndia

When it comes to shooting stock, it’s important to plan for the upcoming holidays, festivals and events at least 3-4 months in advance. Art buyers and creative directors will generally start selecting their images at least three months ahead. So if you’re submitting your latest Deepavali images in late October, it’s unlikely we’re going to make any sales the same year. To get the most of your stock photos, you would have to submit them to us in June. This would greatly increases your chances of a client selecting your pictures for the said festival.

To kick start your stock photo sessions, we have prepared a list of photo opportunities for you to plan ahead based on the events that will be happening in year 2011.

NOVEMBER (Chinese New Year)

Decorating homes and making traditional Chinese new year cakes, performers doing lion dances, family eating together for reunion dinner, holding oranges, parents giving ang pow to young children, red lanterns, fire crackers, red Chinese New Year banners with Chinese calligraphy, children holding red packets, portraits of Chinese families or children, welcoming/entertaining non-Chinese guests in their homes.

DECEMBER (Islamic Lifestyle)

Photos of Muslim men and women in shopping malls, working at the checkout counter, customers paying with credit cards, Muslim family picnic, relaxing in the sun, kids playing in the park etc. For more details on what to shoot, check out our blog post on Islamic Lifestyle images.

JANUARY (Mother’s Day)

Affectionate moments between mothers or grandmothers and children, spending time together, such as crafts, playing, outdoor activities like gardening, picking flowers, cooking etc., portraits of young, mature or senior women bonding.

FEBRUARY (Father’s Day)

Same as Mother’s Day, but for fathers and grandfathers, portraits of young, mature or senior men bonding with their children, playing games, working together on hobbies, sharing some quality time together.

MARCH (Mid-Autumn Festival)

Photos of children playing with lanterns, eating mooncakes, shopping for colourful lanterns, portraits of Chinese families or children, still life of lanterns together with mooncakes, teapot and cups.

APRIL (Ramadan and Hari Raya)

Photos of oil lamps, ketupat, lemang, variety of Malay cakes displayed Malaysian style, Ramadhan food, such as curries, rendang, etc, in endless varieties, multi-racial people celebrating together, Malay families with children visiting grandparents in kampung setting, children asking for forgiveness, lighting oil lamps with kampung house in background.

Mooncakes on lotus leaves for the Lantern Festival

Mooncakes for the Lantern Festival. Photo Credits: Discpicture/PhotoAsia

MAY (Hari Merdeka and Malaysia Day)

Photos of Malaysian flags, theme of 1Malaysia, multi-racial Malaysians waving flags together, working together in office, in discussion, meetings, National Day Celebrations, portraits of multi-racial groups in traditional costumes (Malay, Chinese, Indians, Kadazans, Iban) interacting.

JUNE (Deepavali)

Photos of couple and family working on kolam design, still life and close-up of oil lamps, praying and offerings flowers, family in traditional costumes celebrating deepavali, couple exchanging gifts, family holding deepavali gifts, family arranging deepavali lamps, lighting deepavali lamps together, close-up on deepavali decorations, close-up of row of burning lamps, portraits of Indian families or children.

JULY (Education)

Photos of multiracial students studying together, in discussion, attending college, walking outside and in campus, in classroom, writing, studying in library orinteracting with students & lecturers, multi-racial group of graduates in their robes, students using laptops indoors or outside, portraits of multi-racial students working together.

AUGUST (Christmas)

Family decorating a Christmas tree, excited adults and children opening gifts, family having Christmas dinner, father carving turkey, family singing carols together around the piano, in the living room, children on the lap of Santa Claus.

SEPTEMBER (Food and Drinks)

Photos of popular Malaysian food, such as Nasi lemak, Satay, Char kway teow, Nasi kandar, Asam laksa, Cendol, Ice kacang etc.

OCTOBER (Valentine’s)

Photos of couples holding hands, hugging, exchanging gifts, man giving flowers/chocolates to lady, romantic dinner, dancing

4 Tips for Better Lifestyle Shots

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Brother and sister smiling. Photo Credits: Panorama Media

Brother and sister smiling. Photo Credits: Panorama Media

To those who have finally decided to take the plunge – shoot lifestyle images – here are a few tips to help you along. Assuming that you have never done this before, that you are a non-professional photographer using friends or family members to be your models, take note of the following points before you shoot:

1. Prepare well for your shooting

Check that your models are properly and smartly dressed for the activity/situation you have planned. For example, they should be in sporty tennis outfits for a tennis shot; casual outfit with an apron when posing as a housewife, correct school uniforms for children in primary school, etc. It will be a shame to have a beautiful shot rejected on the grounds that the attire is not appropriate, too loud, dirty, etc. If the model is a young child or baby, check that the diaper, T-shirt or shorts is clean and dry, preferably not showing the logo or brand name. Many a time, I have seen images of beautiful, smiling babies flawed because the attire is wet or dirty. The bottom line is that all your shoot has to be planned and created to look natural, candid and spontaneous! It is almost rare and near impossible to get a perfect candid shot of a child or baby without forethought, planning and conscious effort with the camera all set and ready to aim and shoot at a split second. Take a lot of breaks when dealing with a small child, and make sure you bring a few toys for them to play with. The more comfortable the child is, the better the images will be. Here’s an excellent article on photographing children.

2. Check your backgrounds

Portrait of a family looking at camera. Photo Credits: MIXA

Portrait of a family looking at camera. Photo Credits: MIXA

Check the background and lighting. If the shot is taken in a bedroom, living room, kitchen, etc., check that the place is neat and tidy and there is enough light for a good shot. Very often clients are reluctant to spend money to replace the background of an otherwise good image because of poor lighting. So to avoid rejection of your image, check the lighting before you decide to go ahead and shoot. If the shot is taken outdoors, watch out for litter on the ground, rusty steel bars or broken swing in a playground, garbage in a market place to name a few.

3. Shoot the same view from different angles

Create a few different shots during one shoot. Change the situation, the activity or the outfit if possible. For instance, if the child is wearing a cap for a few shots, take some without the cap. If the child is playing with a toy, you can change the toy or get the child to do a different activity like reading, drawing, drinking, etc. At the same time don’t forget to shoot a few close-ups of their faces while they are concentrating on their activities.

Portrait of a girl holding a hat on her head. Photo Credits: RedChopSticks

Portrait of a girl holding a hat on her head. Photo Credits: RedChopSticks

4. Pay attention to your models

Be alert for funny and interesting facial expressions. Always look at the face closely and wait for the moment to click – the mischievous smile, the smiling eyes, the dimples or the cutest antic of the child. And while you are watching the face, especially for children and babies, watch out also for the drool, the runny noses and any indecent exposure! Those are things not to shoot as stock images.

Don’t be discouraged if your first few attempts resulted in a lot of rejects and no sales. It is not easy to meet the high standards of art directors who are always looking for that one elusive, perfect shot when it comes to lifestyle images. Keep on trying. You will improve when you keep at it long enough. The old cliché that practice makes perfect is true in this case.

Written by doreenlau

September 22nd, 2009 at 8:20 am